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Brand code
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 | The Medinge Group |
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|  | This autumn, at Thomas Gad‘s house in Medinge, Sweden, a meeting of the leading brand consultants who are members of the Medinge Group took place. The discussion about innovation and branding was recorded by Sergei Mitrofanov, COO, Brandflight, Moscow.
In the discussion participated the following persons:
- Thomas Gad (Sweden),
- Stanley Moss (USA),
- Patrick Harris (Great Britain),
- Pierre d’Hui (France),
- Nicholas Ind (Norway),
- Ava Hakim (USA/Switzerland),
- Ed Daniel (Great Britain),
- Simon Paterson (Great Britain),
- Anette Rosencreutz (Sweden),
- Ian Ryder (Great Britain).
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| | Thomas Gad |
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|  | Branding is for most people only the external branding, when instead the most interesting power of branding is internal and important to the start-up entrepreneur literally from day one. For any entrepreneur,
building the brand is key to business success – something that can be easily overlooked by more immediate concerns of financing and product development. |
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| | Erken Kagarov |
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|  | Trademarks are like our clothes or behavior. They can be severe or kind, they change with time or fashion |
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Magazine
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News
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23 october, 2006 | |
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The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs | |
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31 august, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Patrick Barwise | |
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26 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Lee Bolman | |
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20 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder | |
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16 june, 2006 | |
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Diploma defense of Entrepreneurial Essentials and Living Company programmes | |
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05 june, 2006 | |
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Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility | |
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25 may, 2006 | |
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The first seminar "About web sites and good web sites" | |
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22 may, 2006 | |
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The corporate program of SSE Russia for TNK-BP company began | |
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03 may, 2006 | |
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We started the Branding as Corporate Religion programme | |
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01 may, 2006 | |
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The programme "Talent as a Tangible Asset of an Organization" began | |
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