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Apocrypha of management theory
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| Sergey Khromov-Borisov |
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|  | The ideology of Total Quality Management (TQM), along with the concept of customer-oriented marketing, have conquered the minds of management academics at least, if not practitioners too. Both concepts urge us on to formulate an all-embracing definition of quality. What does TQM say on that? |
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| Michail Greenfield |
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| A passage from the topic of our previous issues – cybernetics – on to neurolinguistic programming (NLP) seems quite natural to us, not because of the associations with the word programming, but, rather, in spite of them. In the essay on cybernetics we noted that it is a mistake to restrict this science regarding the general principles of management only to computing. Similarly, plenty of misunderstanding and sheer mythology has surrounded NLP. We asked one of the foremost experts in this field, Mikhail Grinfeld, to help us understand what exactly nlp is and how it can be useful to managers. |
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| Sergey Khromov-Borisov |
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|  | In our previous article on management cybernetics we promised to tell about a scientist who made the most prominent input to this field of knowledge: Stafford beer. We keep our promise with the help of Andrey Sergeev (university of Sunderland, Uk) – one of the few Russian specialists who study professionally the heritage of the great thinker. |
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Magazine
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News
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23 october, 2006 | |
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The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs | |
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31 august, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Patrick Barwise | |
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26 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Lee Bolman | |
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20 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder | |
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16 june, 2006 | |
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Diploma defense of Entrepreneurial Essentials and Living Company programmes | |
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05 june, 2006 | |
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Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility | |
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25 may, 2006 | |
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The first seminar "About web sites and good web sites" | |
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22 may, 2006 | |
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The corporate program of SSE Russia for TNK-BP company began | |
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03 may, 2006 | |
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We started the Branding as Corporate Religion programme | |
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01 may, 2006 | |
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The programme "Talent as a Tangible Asset of an Organization" began | |
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