Patrick Barwise The most important ideas are simple In order to be innovative, you need to break out of the functioning silo, which means destroying borders between departments like sales, marketing, R&D. In the future, more successful marketers will be those who will act as the customers’ representatives in an organization.

№6(12) (21.10.2006)

Bengt Karlof and Fredrik Lovingsson Benchlearning® It is an axiom that we should learn from the experiences of others without ourselves having to relive those experiences. It is because of this axiom that humans have developed faster than animals. We have been able to store and impart knowledge and have thus created a bridge of learning, not only between different cultures and geographical areas but also in the temporal sense.

№6(12) (21.10.2006)

Peter Normak The Choice between Approaches in Major Changes Today, the demand for executives is heavy when it comes to making clear strategic analyses, pointing in the direction for future business and corporate development. Thus, clear-cut strategies are important. But when you talk with executives from larger corporations there is another issue that in many cases is raised as the most difficult issue on the agenda – that is the issue of transformation.

№6(12) (21.10.2006)

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