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ARCHIVE OF MAGAZINE
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Innovations |
| ¹6(12) (21.10.2006) |
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Time properties
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 | Elashkin Mikhail |
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|  | Territory is possibly something everybody protects – from animals to Nobel laureates.or the former it’s a hunting zone, for the latter – a scientific interest, but the way we are attached to a territory and are eager to protect it certainly comes with genes. |
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Brand code
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| | The Medinge Group |
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|  | This autumn, at Thomas Gad‘s house in Medinge, Sweden, a meeting of the leading brand consultants who are members of the Medinge Group took place. The discussion about innovation and branding was recorded by Sergei Mitrofanov, COO, Brandflight, Moscow.
In the discussion participated the following persons:
- Thomas Gad (Sweden),
- Stanley Moss (USA),
- Patrick Harris (Great Britain),
- Pierre d’Hui (France),
- Nicholas Ind (Norway),
- Ava Hakim (USA/Switzerland),
- Ed Daniel (Great Britain),
- Simon Paterson (Great Britain),
- Anette Rosencreutz (Sweden),
- Ian Ryder (Great Britain).
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Topic
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| | Barwise Patrick |
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|  | In order to be innovative, you need to break out of the functioning silo, which means destroying borders between departments like sales, marketing, R&D. In the future, more successful marketers will be those who will act as the customers’ representatives in an organization. |
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| | Bengt Karlof and Fredrik Lovingsson |
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| It is an axiom that we should learn from the experiences of others without ourselves having to relive those experiences. It is because of this axiom that humans have developed faster than animals. We have been able to store and impart knowledge and have thus created a bridge of learning, not only between different cultures and geographical areas but also in the temporal sense. |
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| | Normak Peter |
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|  | Today, the demand for executives is heavy when it comes to making clear strategic analyses, pointing in the direction for future business and corporate development. Thus, clear-cut strategies are important. But when you talk with executives from larger corporations there is another issue that in many cases is raised as the most difficult issue on the agenda – that is the issue of transformation. |
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HRM and talent management
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| | Zavileyskiy Mikhail |
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|  | The character of the Russian economy determines a specific situation in many regions and industries. This situation is at the root of the fact that competition in labour markets is more perfect and much keener than competition in product and capital markets. This state of affairs encourages us to look for inspiration in marketing concepts so that we can find innovative approaches to competition in labour market. I call this approach HRM 2.0, or Human Resource Marketing. |
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| | Yakovleva Irina |
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|  | In order to get the greatest output from people one must believe in their latent abilities, understand their potential, and not judge them by the effectiveness of their previous performance. Coaching is a method of managing and interacting with people. It is a way of thinking and being. |
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Extreme
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| | Pelle Larisa |
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|  | When I am back home, where the height above sea level is 300, not 5895 metres, and find myself again in the kingdom of the internet, restaurants and international airlines I will recollect my trip with pleasure and ease. I might even joke about it. |
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Books
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| | Kuzmitchev Andrej |
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| Why did I decide to write such a big work on business literature? Having studied the choice of literature on this subject in bookshops, I saw that there were no reference books of this kind in the literary market. |
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Editorial
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| | Yasinsky Anatoly |
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|  | All my life I have wanted to learn something new, to master it and then to refute it for the sake of something newer. But now I am beginning to feel that being conservative is not that bad. Why have I become attracted to peace and calm? And is it really peace and calm? I will try to give the answer. |
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Courage&Wisdom
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|  | Courage & Wisdom contest was started by the SSE Russia EMBA-1 alumnus Vladislav Pozdyshev with the support of U-Journal to encourage personal initiative, entrepreneurial talent and managerial competence. |
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Alumni
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| | Anders Liljenberg |
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|  | As most of you probably are aware of by now, I have, since September 1st, taken on the duty as Dean of SSE Russia. I take great pride in doing so and I look immensely forward to continuing the meritorious efforts of my predecessor Associate Professor Jan Eklof. Although I am fully aware of the important challenges ahead I see a great potential in this school and what it stands for as represented by faculty, staff and alumni. |
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| | Irina Yakovleva and Marina Antipova |
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|  | The school is 9 years old: 11 EMBA groups, 4 graduations of Entrepreneurship programme, 1 – Living company, 3 groups of branding specialists, 1 – finance and “talent” programme…
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Research
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| | Dukeov Igor |
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|  | Would small and medium-scale business enterprises like to become clients of an innovation centre? Perhaps they would if they knew what one was. |
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Magazine
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News
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23 october, 2006 | |
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The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs | |
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31 august, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Patrick Barwise | |
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26 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Lee Bolman | |
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20 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder | |
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16 june, 2006 | |
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Diploma defense of Entrepreneurial Essentials and Living Company programmes | |
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05 june, 2006 | |
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Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility | |
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25 may, 2006 | |
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The first seminar "About web sites and good web sites" | |
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22 may, 2006 | |
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The corporate program of SSE Russia for TNK-BP company began | |
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03 may, 2006 | |
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We started the Branding as Corporate Religion programme | |
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01 may, 2006 | |
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The programme "Talent as a Tangible Asset of an Organization" began | |
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