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Entrepreneurship |
| ¹5(11) (16.06.2006) |
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Brand code
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 | Gad Thomas |
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|  | Branding is for most people only the external branding, when instead the most interesting power of branding is internal and important to the start-up entrepreneur literally from day one. For any entrepreneur,
building the brand is key to business success – something that can be easily overlooked by more immediate concerns of financing and product development. |
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| | Kagarov Erken |
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|  | Trademarks are like our clothes or behavior. They can be severe or kind, they change with time or fashion |
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Company-2026
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| | Max Prasolov and Alexey Novikov |
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|  | In the near future we may witness new mind-boggling mergers and births of megacorporations with an economic and social power comparable to, if not exceeding, that of large countries. The amalgamation of corporate capital, the growth in the petroleum price and reduction in the rate of medium- and small-size businesses in the economy now clearly demonstrate the crisis that has been shaping up in recent years. |
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Topic
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| | Roddick Anita |
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|  | Recently Russian edition of Anita’s book – "Business as unusual. My Entrepreneurial Journey Profits with principle" – was released. Anita shares the story of her life and her company with it’s ups and downs. And as the story goes, the author turns upside down society’s perception of business and proves that an international company is perfectly capable of being socially responsible without sacrificing common sense and profit. Anita´s story is a success story of 20th century. This story is now available for Russian audience. And U-Journal readers get acquainted with Anita’s thoughts first.
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| | Murgulets Ludmila |
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|  | Enterpreneurship is a process in which an entrepreneur undertakes activities in order to create something (a product or a service) using resources he has at hand. This new product or service will make the consumer happier, and he or she will readily pay the entrepreneur for the comfort they receive. As a result of such an exchange, which can now be called business, the entrepreneur has surplus value and an increasing resource volume. Now he is able to produce more and repeat his success. |
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| | Hamrefors Sven |
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|  | The most important thing an entrepreneur is driven by is intrinsic motivation - when you love what you are doing. Furthermore, entrepreneurship is driven by a context that enables the conceptual focus of the business undertaking and facilitates variability in activities. Basically entrepreneurship is a normal and natural behaviour that can be released under these circumstances. |
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| | Krasner Alena |
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|  | Active interaction with the surrounding world and ability to facilitate new ideas, plans, and projects, – that is entrepreneurial spirit. |
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| | Yasinsky Anatoly |
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|  | Leaders define values. "Naturally born" leaders define values that are absolutely natural for the society. |
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HRM and talent management
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| | Yakovleva Irina |
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|  | On the face of it, these two strategies or approaches are absolutely different. However, at a certain time point it is very important that they should meet and work together for the mutual cause and benefit. |
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| | Vitkovskaya Anastasia |
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| Talent management is an ability to use other people in order to achieve the aims of the organization. When we speak about an organizing process we often forget that it is not only its structure, aims or mission but also, and first of all, it is people. |
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| | Vitkovskaya Anastasia |
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| Now it is fashionable to talk about stress. The word is good, although its meaning is not always clear. |
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Extreme
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| | Borodulin Yuri |
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|  | The route was laid through the territories of France, Italy and Switzerland. It wove its way through the most beautiful, mountainous parts of the Alps, glaring in the sunlight. The Russian team of 4 people surmounted the 570 km of the route, at its highest point 25 km, in 6 days. During that period they did not have more than 24 hours of sleep. The rest of the time they spent cycling, rafting, rock-climbing, abseiling and crossing mountain ridges along the paths of via-ferrata route. Their aim was to survive and to reach the finish… Yuri Borodulin was one of the chief navigators of the team. |
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Apocrypha of management theory
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| | Khromov-Borisov Sergey |
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|  | The ideology of Total Quality Management (TQM), along with the concept of customer-oriented marketing, have conquered the minds of management academics at least, if not practitioners too. Both concepts urge us on to formulate an all-embracing definition of quality. What does TQM say on that? |
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Editorial
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| | Grom Alexey |
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|  | I think that our company has always had the best corporate management in Russia. It implies clear standards, suggesting that a manager follows a code of practice for his actions when there are stressful circumstances. |
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| | Zavileyskiy Mikhail |
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|  | We can regard the same things in completely different ways. Everyone remembers the joke about an optimist, whose glass was half full and bedbugs smelled of cognac, and a pessimist, whose glass was half-empty and cognac stank of bedbugs. It is more pleasant to be an optimistic person, of course. But how? |
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| | Avetisyan Samvel |
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|  | A brand is certainly an idea. One brand is one idea or value. If a consumer cannot feel the key value of the brand then, alas, such a brand is far from being real. |
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| | Filyov Andrey |
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|  | Recently we have been hearing more and more that a transition from exploiting irreplaceable natural resources economy to an IT-economy is very important for the Russian economy. The trends are interesting for any hi-tech entrepreneur because they can play on it. Let me present my subjective view on objective processes in IT-industry. |
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Business associations
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| | American Chamber of Commerce in Russia |
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Entrepreneur
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- Alexander Dadchenko (Altes Group; Industry: Construction)
- Mikhail Vasiliev (ZAO "Nevskiy Standart"; Industry: legal advice, consulting)
- Dmitry Agarunov (Game (Land); Industry: publishing)
- Mayank Jain (Vaishali Group; Industry: pharmaceuticals, resorts)
- Rashid Velemeev (OOO "Sindbad"; Industry: tourism)
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| | Semkin Sergey |
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|  | Back in 1990, in a classic (6m2) Leningrad kitchen of a rented apartment, sat two fellow-students – Leningrad Polytechnic Institute graduates. One of them was a technicalspecialist at the National Assemblage Trust, the other drew things at the National Planning Institute. The country was rapidly changing; our young men felt like doing something great and unique; however, their routine was dull and boring, and their future uncertain and vague. “We can’t go on like this anymore”, we decided.
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| | Altman Yegor |
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|  | Even if, while doing business, you repeat someone else’s experience or follow some "indisputable" laws of its development, every decision you make is unique: it leads to unique results. |
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| | Novikov Eugeny |
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|  | What are surveyor services? They were much talked about during the first round of the SSE MBA programme. At that time I was working as a surveyor, then started my own company and now I have been using the knowledge acquired at the School in practice for more than four years. But what does this foreign term “survey services” actually mean? |
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| | Yekaterina Danelia and Aleksander Gorinin |
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|  | We were thinking about this issue five years ago while making the decision to build our own studio: a modern, dynamic, well equipped smithy. We probably treated our business too romantically. |
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Cross-culture
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| | Rakutina Svetlana |
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|  | Perhaps, just a common indulgent attitude to cheating, or to use another’s intellectual property (according to western standards) is the main particularity of the Russian educational system. |
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Strategy
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| | Morgulis-Yakushev Sergey |
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| Any firm strives to get a competitive advantage. This advantage may stem from the physical capital resources (the physical technology used in a firm, a firm’s plant and equipment, its geographic location, and its access to raw materials), human capital resources potential (the training, experience, judgment, intelligence, relationships, and insight of individual managers and workers in a firm) and organizational capital resources (a firm’s formal reporting structure, its formal and informal planning, controlling, and coordinating systems, as well as informal relations among groups within a firm and between a firm and those in its environment). |
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