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ARCHIVE OF MAGAZINE
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| TOPIC |
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Strategy |
| ¹4(10) (24.03.2006) |
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Brand code
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 | Gad Thomas |
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|  | The scenario is one that has been played many times: The bosses have agreed to merge, the deal has been announced, and managers are lining up for the new jobs. Hot rumours are floating around, about where the headquarters will be, who’ll have the top positions, and which offices will have to go. Who’s thinking about customers, the trade and business partners, and - the brands? At that moment, no one - in most merger situations that is! |
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| | The Medinge Group |
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|  | What does the Medinge Group do to influence change? The Medinge Group’s first initiative in 2002 was to publish the Brand Manifesto, which set forth collective beliefs about the state of branding. In 2002, 14 members of the Medinge Group came together to author Beyond Branding, a collection of essays about compassionate branding. The book was published in November 2003 by Kogan Page. In November 2003, the Medinge Group released its first yearly list of "Top Brands with a Conscience". |
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| | Trofimov Evgeny |
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|  | The idea for the brand sprang up during a charter flight from Moscow to Bodaibo, one of the oldest gold-mining regions in Russia. The project was initiated in the confined space of the plane when all of the top-managers of the company “Polyus” got together for several hours at a height of 10,000 meters. The experience of these people ranged from putting up the first tent in the taiga to negotiating large transactions and managing enormous enterprises and whole industries. |
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Topic
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| | Klarin Mikhail |
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|  | “Our top-management is not effective enough”, “we have a problem with top-managers”, “and “we need to raise the efficiency of our managing team…” – What is between the lines? What are these sayings really about? |
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| | Markides Costas |
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|  | If you really want your people to believe in your strategy, you may want to involve them in developing it. |
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| | Dukeov Igor |
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|  | The unpredictable development of the Russian economy caused instability in most markets. The situation in Russian business, when legislative regulations changed like a shot, reminded one very much of the Queen’s croquet match in Wonderland. |
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Interview
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| | Hellstrom Mats |
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|  | Stockholm is benchmarked as the most innovative region in Europe, according to the European Union. So our competitive advantage is innovation in different fields – information, communication, technology, medicine. We do a lot of research – we have biotechnology firms, the world’s leading medical university; also Stockholm is an important financial centre – in Northern Europe we are the strongest, and our stock exchange covers the other Scandinavian countries and Baltic States. |
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Innovations
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| | Ilia Klimakov and Jeff Allen |
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|  | Last year, our company started to operate in France. The experience of launching in this market showed us that typical product lifecycles, turnover and business practices there differ significantly from those in Scandinavia, the USA, and even more so than in Russia. |
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| 4 comments |
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Editorial
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| | Avetisyan Samvel |
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|  | In America, people seem young and healthy, they are constantly eating and smiling; the lights are on at night; and hundreds of TV and radio channels work twenty-four hours a day. Americans are as perfect as gods thanks to sports, aerobics, medicine and plastic surgery that allows them to reconstruct their appearance. To Americans, appearance is an asset: a proof of personal success. |
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| 2 comments |
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| | Exeter Aileen |
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|  | In America, people are comfortable. It’s a work hard, play hard ethos that drives people in their pursuit of The Great American Dream. We are constantly bombarded with ads to buy, to improve ourselves: to evaluate our current situation, to aspire for more, to ask: is it enough? is it good enough? Do I want more? Do I need more? Consumerism gone wild? This is evil? This is good. |
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Courage&Wisdom
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| | Idrisov Alexander |
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|  | Courage and wisdom in business are two sides of the same coin. Whilst in the early ‘90s the majority of businesses did not require anything but courage, now they need wisdom. The market has become more competitive and it is now important to turn a bright idea into a business project. |
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Archive in PDF
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Magazine
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News
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23 october, 2006 | |
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The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs | |
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31 august, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Patrick Barwise | |
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26 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Lee Bolman | |
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20 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder | |
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16 june, 2006 | |
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Diploma defense of Entrepreneurial Essentials and Living Company programmes | |
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05 june, 2006 | |
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Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility | |
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25 may, 2006 | |
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The first seminar "About web sites and good web sites" | |
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22 may, 2006 | |
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The corporate program of SSE Russia for TNK-BP company began | |
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03 may, 2006 | |
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We started the Branding as Corporate Religion programme | |
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01 may, 2006 | |
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The programme "Talent as a Tangible Asset of an Organization" began | |
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