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ARCHIVE OF MAGAZINE
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Business and society |
| ¹3(9) (15.12.2005) |
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Brand code
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 | Ind Nicholas |
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| When people talk about branding they often think about archetypal brands, such as Coca-Cola, that emerged in an era of mass marketing. This reflects a time that was concerned primarily with products rather than services, (even though most western economies have long been service dominated) in which there was a long love affair with advertising as the prime determinant of brand image. |
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Topic
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| | Yasinsky Anatoly |
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| The topic of ethical and moral responsibility of business seems one of the most fashionable subjects at the moment It is quite natural – business, which was always associated with criminal activities, the black market, corruption and oppression of workers, was not swept away by the wave of peoples’ wrath, was not crushed by the bony claw of tax policy, nor was strangled in competition with industrial producers. Everybody understood that we have to live with it. |
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| | Murgulets Ludmila |
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| Business school graduates succeed in business and become successful leaders in social life. Are they happy? Does money give power, success and happiness? If you have no money at all, it is hard to be happy. If you have it, how much do you need to be happy? And how much success do you need to tell yourself ‘Enough!’ at the end of your life? How much is "necessary" and "enough"? |
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| | Mark de Moni |
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| .gif) | People today appreciate freedom, including the freedom to choose their aesthetic views. Nowadays there isn’t any one artistic idea that dominates the world. We deal with ”the day before yesterday“ and for many people it is more actual today than «yesterday». |
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HRM and talent management
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| | Normak Peter |
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| I would like to talk about change management and changing systems, structures and organizations on the one hand, and on the other hand changing people’s behaviour, attitudes, values and ideas. |
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Interview
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Editorial
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| | Avetisyan Samvel |
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| _an.jpg) | In traditional pre-capitalist era societies, power was purely authoritarian. God’s will or traditions were represented by a person (whether it was an egyptian pharaoh, a roman Emperor, or a tsar of russia), who ruled the society and the country based on those traditions. |
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| | Zavileyskiy Mikhail |
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| The idea of this article was suggested by Jura Voskresensky while we were discussing the “NETOCRACY” book. After discussing the idea that control over information is the main source of power control over resources, I said “I don’t feel comfortable with such a system of thinking”. Comfort can frequently be an important hygienic factor and it is desirable that you feel comfortable. The very thought that you can choose a system of thinking concerning Your convenience or comfort criterion seemed original and I will try illustrating it via several examples. |
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Archive in PDF
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Magazine
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News
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23 october, 2006 | |
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The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs | |
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31 august, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Patrick Barwise | |
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26 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Lee Bolman | |
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20 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder | |
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16 june, 2006 | |
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Diploma defense of Entrepreneurial Essentials and Living Company programmes | |
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05 june, 2006 | |
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Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility | |
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25 may, 2006 | |
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The first seminar "About web sites and good web sites" | |
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22 may, 2006 | |
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The corporate program of SSE Russia for TNK-BP company began | |
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03 may, 2006 | |
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We started the Branding as Corporate Religion programme | |
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01 may, 2006 | |
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The programme "Talent as a Tangible Asset of an Organization" began | |
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