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ARCHIVE OF MAGAZINE
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THE NETOCRACY, the new power elite and life after capitalism |
| ¹1(7) (20.06.2005) |
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Brand code
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 | Gad Thomas |
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|  | In the Tuesday morning of February 15th 2005 a senior representative for NOKIA, the world’s largest mobile phone manufacturer, stood up in front of the expecting audience at the 3gsm world congress, the mobile phone trade fair in Cannes, and declared, among a lot of product news, that NOKIA for the first time had decided to allow co-branding on handsets and to co-operate more with mobile operators around the world. The spokesman of NOKIA, told the media: «we have intensified our dialogue with operators…we have put our attentive ear to work like never before». |
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Topic
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| | Bard Alexander |
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|  | Alexander Bard and Jan Soderqvist´s book "NETÎCRACY" has had two editions in Russia so far and still remains a bestseller. Today we are talking to a real netocrat, Alexander Bard, about the concepts of netocracy and netocrats. |
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| | Kordashenko Sergey |
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|  | For the network company the problem is that the head office is at a distance from its subsidiaries and they could be far away from each other. It may be across time zones so that in one office a working day begins and in another one it ends. Furthermore, there are cultural differences. One office is located in Tatarstan and another one is in the Far East, and all of them have there own culture, traditions and life style. Moreover, our technologies are as bad as our roads and even in this age of the internet there are regions without phone connection. Besides, we have become used to taking information from our boss and then transmitting it to subordinates |
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Interview
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| | Nogotkov Maxim |
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|  | MAXIM NOGOTKOV, owner and President of Maxus company and owner of the mobile phones salons Svjaznoj. |
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Apocrypha of management theory
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| | Khromov-Borisov Sergey |
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|  | In our previous article on management cybernetics we promised to tell about a scientist who made the most prominent input to this field of knowledge: Stafford beer. We keep our promise with the help of Andrey Sergeev (university of Sunderland, Uk) – one of the few Russian specialists who study professionally the heritage of the great thinker. |
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Editorial
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| | Avetisyan Samvel |
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|  | Unlike the "new russians", this social group doesn’t have a history or folklore yet, but it is already noticeable. The collocation ‘young professionals’ can partly be explained by the notion of a ‘yuppie’. "Yuppy" does not always define this generation of Russian managers and entrepreneurs (‘young urban professionals’, or ‘young upwardly – mobile professional persons’ – these are the somewhat ironic names for young people who strive for career growth and professional advancement). "What kind of job is best for a yuppie? The one that pays a six-figure salary and where you can make your boss or subordinate responsible for a failure". |
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Archive in PDF
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Magazine
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News
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23 october, 2006 | |
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The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs | |
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31 august, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Patrick Barwise | |
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26 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Lee Bolman | |
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20 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder | |
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16 june, 2006 | |
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Diploma defense of Entrepreneurial Essentials and Living Company programmes | |
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05 june, 2006 | |
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Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility | |
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25 may, 2006 | |
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The first seminar "About web sites and good web sites" | |
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22 may, 2006 | |
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The corporate program of SSE Russia for TNK-BP company began | |
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03 may, 2006 | |
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We started the Branding as Corporate Religion programme | |
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01 may, 2006 | |
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The programme "Talent as a Tangible Asset of an Organization" began | |
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