 | Meetings with the authors of books published by the Stockholm School of Economics in Russia.
We are starting a series of meetings with the authors of books that have been, or are planning to be, published by SSE Russia, with the aim of providing our readers with the opportunity to get first-hand information and ask the living classics of business literature their most urgent questions.
Gerard Tellis, Peter Golder – the authors of Will and Vision: How Latecomers Grow to Dominate Markets.
20 June: St. Petersburg
22 June: Moscow
Gerard Tellis, Director of the Center for Global Innovation at Marshall Business School at University of Southern California, LA, PhD in business administration (University of Michigan, Ann-Arbor). Previously worked at Johnson & Johnson as the sales development manager, dealing with brand management, market entry and promotion of new products.
Dr. Tellis is an expert in issues connected with market entry, technology innovation, new product development and advertising. He is the author of over 40 books and articles. His articles have been published in such leading academic publications as Journal of Marketing Research, Journal of Marketing, Marketing Science, Strategic Marketing Journal, Sloan Management Review, Journal of Advertising Research. Many of his articles have been awarded with prizes, including Maynard Reward for best article in Journal of Marketing, Odell Award – for his publication in Journal of Marketing Research, Bass Award – for Marketing Science. For many years he has been a member of editorial boards of Journal of Marketing Research, Journal of Marketing and Marketing Science.
Peter Golder, Associate Professor of marketing, Stern School of Business at New York University. He holds a PhD in business administration (University of Southern California) and a bachelor’s degree (University of Pennsylvania). Previously worked at Conoco and Northrop.
He focuses on such scientific areas as market leadership, new products, long-term leadership and branding. His works have been published in foremost scientific magazines such as Sloan Management Review, Journal of Marketing Research, Marketing Science. His research works have been mentioned in The Wall Street Journal, The Economist and Advertising Age. He has won prestigious awards three times for best publications on marketing, has been interviewed on CNN, and been a consultant on a number of small and large companies on his specialist issues.
The authors will give a talk on the following subjects:
- Is it really so good to be first?
- The truth about first-movers and real reasons for long-term market leadership
- The need for continuous innovation
- How to organize innovation
Attracting and investing financial resources |
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