On 25 May the SSE Russia successfully held the first seminar "About web sites and good web sites" in particular within the cycle "Spread the Net". The seminar was organized together with UMI-Studio Internet Agency, AdMedia Internet advertising agency, Begun - the leading Russian context advertising service, and TNS Gallup Media Russia.
The first seminar featured Sergey Kotyrev, MBA, Director of UMI Studio internet agency, an SSE Russia graduate, and Alexey Novikov, Quality Manager, UMI Studio. 37 people took part in the programme.
They discussed issues of the Internet as a tool for sales expansion, branding, increasing customer loyalty, demand analysis, business process automation.
After the seminar, the participants praised high relevance of the programme, professionalism of the lecturers, importance of focusing their attention on mistakes while using sites.
The second and forth seminars of the Spread the Net cycle will be held on
June 8: Internet marketing for b2c companies, June 21: Internet marketing for companies in niche market (b2b). |