|
SECTIONS
|
|
|
|
CLUB
|
|
|
|
|
PARTNERS
|
|
|
|
|
|
ADVERTISING
|
|
|
|
|
|
|
|
|
|
|
|
Our authors
|
| Our authors / Samvel Avetisyan |
Samvel Avetisyan |
| URL:
http://www.postbranding.ru/
|
Articles by Samvel Avetisyan
|
| |
| |
| ¹4(10) (24.03.2006) | 2 êîììåíòàðèÿ |
| |
|  | In America, people seem young and healthy, they are constantly eating and smiling; the lights are on at night; and hundreds of TV and radio channels work twenty-four hours a day. Americans are as perfect as gods thanks to sports, aerobics, medicine and plastic surgery that allows them to reconstruct their appearance. To Americans, appearance is an asset: a proof of personal success. |
| |
|
| |
| |
| ¹1(7) (20.06.2005) |
| |
|  | Unlike the "new russians", this social group doesn’t have a history or folklore yet, but it is already noticeable. The collocation ‘young professionals’ can partly be explained by the notion of a ‘yuppie’. "Yuppy" does not always define this generation of Russian managers and entrepreneurs (‘young urban professionals’, or ‘young upwardly – mobile professional persons’ – these are the somewhat ironic names for young people who strive for career growth and professional advancement). "What kind of job is best for a yuppie? The one that pays a six-figure salary and where you can make your boss or subordinate responsible for a failure". |
| |
|
| |
| |
| ¹5(11) (16.06.2006) |
| |
|  | A brand is certainly an idea. One brand is one idea or value. If a consumer cannot feel the key value of the brand then, alas, such a brand is far from being real. |
| |
|
| |
| |
| ¹3(9) (15.12.2005) |
| |
| _an.jpg) | In traditional pre-capitalist era societies, power was purely authoritarian. God’s will or traditions were represented by a person (whether it was an egyptian pharaoh, a roman Emperor, or a tsar of russia), who ruled the society and the country based on those traditions. |
| |
|
| |
| |
| ¹2(8) (10.09.2005) |
| |
|  | In the period of sexual liberation (in the 1960’s and 70’s) there was a peak of sexual activity with minimum reproduction. Nowadays, in a society in which cloning and genetic advancements are becoming commonplace, society dreams of the opposite: reproduction with minimal sex. The Body used to be a metaphor of the heart and of feelings. |
| |
|
|
|
|
|
|
|
|
Magazine
|
|
|
|
|
| |
|
|
News
|
|
| | | | |  |
23 october, 2006 | |
| |
The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs | |
|
|
| |
31 august, 2006 | |
| |
Meetings with the authors of books published by the SSE Russia: Patrick Barwise | |
|
|
| |
26 june, 2006 | |
| |
Meetings with the authors of books published by the SSE Russia: Lee Bolman | |
|
|
| |
20 june, 2006 | |
| |
Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder | |
|
|
| |
16 june, 2006 | |
| |
Diploma defense of Entrepreneurial Essentials and Living Company programmes | |
|
|
| |
05 june, 2006 | |
| |
Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility | |
|
|
| |
25 may, 2006 | |
| |
The first seminar "About web sites and good web sites" | |
|
|
| |
22 may, 2006 | |
| |
The corporate program of SSE Russia for TNK-BP company began | |
|
|
| |
03 may, 2006 | |
| |
We started the Branding as Corporate Religion programme | |
|
|
| |
01 may, 2006 | |
| |
The programme "Talent as a Tangible Asset of an Organization" began | |
|
|
|
|
|
en.jpg)
