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Our authors / Anita Roddick

Anita Roddick

Anita Roddick
Anita Roddick is one of the most ambiguous, controversial and successful women in business. In 1976, when The Body Shop was started, Anita was a young mother who had no business experience. At her first store in Brighton she went through survival school, and she understood that good business is not just finances. And Kjell Nordstrem later wrote "Anita is more"... Over 25 years later, around 2000 stores of The Body Shop in 51 countries serve more than 8 million clients daily.




Articles by Anita Roddick



Business as Unusual

¹5(11) (16.06.2006)
Recently Russian edition of Anita’s book – "Business as unusual. My Entrepreneurial Journey Profits with principle" – was released. Anita shares the story of her life and her company with it’s ups and downs. And as the story goes, the author turns upside down society’s perception of business and proves that an international company is perfectly capable of being socially responsible without sacrificing common sense and profit. Anita´s story is a success story of 20th century. This story is now available for Russian audience. And U-Journal readers get acquainted with Anita’s thoughts first.


Magazine
¹6(12) (october 2009)
¹ 6(12) (october 2009)
Archive

News
23 october, 2006
The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs
31 august, 2006
Meetings with the authors of books published by the SSE Russia: Patrick Barwise
26 june, 2006
Meetings with the authors of books published by the SSE Russia: Lee Bolman
20 june, 2006
Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder
16 june, 2006
Diploma defense of Entrepreneurial Essentials and Living Company programmes
05 june, 2006
Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility
25 may, 2006
The first seminar "About web sites and good web sites"
22 may, 2006
The corporate program of SSE Russia for TNK-BP company began
03 may, 2006
We started the Branding as Corporate Religion programme
01 may, 2006
The programme "Talent as a Tangible Asset of an Organization" began
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