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ARTICLES BY Gad Thomas
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| ¹1(7) (20.06.2005) |
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|  | In the Tuesday morning of February 15th 2005 a senior representative for NOKIA, the world’s largest mobile phone manufacturer, stood up in front of the expecting audience at the 3gsm world congress, the mobile phone trade fair in Cannes, and declared, among a lot of product news, that NOKIA for the first time had decided to allow co-branding on handsets and to co-operate more with mobile operators around the world. The spokesman of NOKIA, told the media: «we have intensified our dialogue with operators…we have put our attentive ear to work like never before». |
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| ¹2(8) (10.09.2005) |
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| The brand is actually almost always becoming the manifestation of the qualities of leadership of a company. But also the other way around, the brand could be there to help leaders to become those good, modern leaders that business life of today requires. |
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| ¹4(10) (24.03.2006) |
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|  | The scenario is one that has been played many times: The bosses have agreed to merge, the deal has been announced, and managers are lining up for the new jobs. Hot rumours are floating around, about where the headquarters will be, who’ll have the top positions, and which offices will have to go. Who’s thinking about customers, the trade and business partners, and - the brands? At that moment, no one - in most merger situations that is! |
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| ¹5(11) (16.06.2006) |
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|  | Branding is for most people only the external branding, when instead the most interesting power of branding is internal and important to the start-up entrepreneur literally from day one. For any entrepreneur,
building the brand is key to business success – something that can be easily overlooked by more immediate concerns of financing and product development. |
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Magazine
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News
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23 october, 2006 | |
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The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs | |
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31 august, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Patrick Barwise | |
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26 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Lee Bolman | |
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20 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder | |
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16 june, 2006 | |
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Diploma defense of Entrepreneurial Essentials and Living Company programmes | |
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05 june, 2006 | |
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Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility | |
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25 may, 2006 | |
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The first seminar "About web sites and good web sites" | |
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22 may, 2006 | |
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The corporate program of SSE Russia for TNK-BP company began | |
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03 may, 2006 | |
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We started the Branding as Corporate Religion programme | |
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01 may, 2006 | |
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The programme "Talent as a Tangible Asset of an Organization" began | |
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