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ARTICLES BY The Medinge Group
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| №4(10) (24.03.2006) |
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|  | What does the Medinge Group do to influence change? The Medinge Group’s first initiative in 2002 was to publish the Brand Manifesto, which set forth collective beliefs about the state of branding. In 2002, 14 members of the Medinge Group came together to author Beyond Branding, a collection of essays about compassionate branding. The book was published in November 2003 by Kogan Page. In November 2003, the Medinge Group released its first yearly list of "Top Brands with a Conscience". |
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| №6(12) (21.10.2006) |
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|  | This autumn, at Thomas Gad‘s house in Medinge, Sweden, a meeting of the leading brand consultants who are members of the Medinge Group took place. The discussion about innovation and branding was recorded by Sergei Mitrofanov, COO, Brandflight, Moscow.
In the discussion participated the following persons:
- Thomas Gad (Sweden),
- Stanley Moss (USA),
- Patrick Harris (Great Britain),
- Pierre d’Hui (France),
- Nicholas Ind (Norway),
- Ava Hakim (USA/Switzerland),
- Ed Daniel (Great Britain),
- Simon Paterson (Great Britain),
- Anette Rosencreutz (Sweden),
- Ian Ryder (Great Britain).
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Magazine
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News
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23 october, 2006 | |
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The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs | |
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31 august, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Patrick Barwise | |
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26 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Lee Bolman | |
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20 june, 2006 | |
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Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder | |
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16 june, 2006 | |
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Diploma defense of Entrepreneurial Essentials and Living Company programmes | |
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05 june, 2006 | |
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Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility | |
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25 may, 2006 | |
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The first seminar "About web sites and good web sites" | |
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22 may, 2006 | |
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The corporate program of SSE Russia for TNK-BP company began | |
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03 may, 2006 | |
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We started the Branding as Corporate Religion programme | |
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01 may, 2006 | |
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The programme "Talent as a Tangible Asset of an Organization" began | |
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