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U-Journal. The magazine of Stockholm school of economics in Russia   Sergey Kotyrev Vassiliy Dermanov Andrej Kuzmitchev Oleg Tuikin Andrej Nikulin
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ARTICLES BY Yasinsky Anatoly

Leading brands have to be living

¹2(8) (10.09.2005)
If I am told how to move my legs when walking, how to walk round puddles, how to pay for my luggage, but nobody bothers to say where this road is going to take me, I won’t move.

The Way the world works

¹3(9) (15.12.2005)
The topic of ethical and moral responsibility of business seems one of the most fashionable subjects at the moment It is quite natural – business, which was always associated with criminal activities, the black market, corruption and oppression of workers, was not swept away by the wave of peoples’ wrath, was not crushed by the bony claw of tax policy, nor was strangled in competition with industrial producers. Everybody understood that we have to live with it.

Passionaries of the new Era

¹5(11) (16.06.2006)
Leaders define values. "Naturally born" leaders define values that are absolutely natural for the society.

Innovations… what a Theme!

¹6(12) (21.10.2006)
All my life I have wanted to learn something new, to master it and then to refute it for the sake of something newer. But now I am beginning to feel that being conservative is not that bad. Why have I become attracted to peace and calm? And is it really peace and calm? I will try to give the answer.


Magazine
¹6(12) (october 2009)
¹ 6(12) (october 2009)
Archive

News
23 october, 2006
The Stockholm School of Economics leads Nordic business schools in the 2006 Financial Times ranking of Executive MBA programs
31 august, 2006
Meetings with the authors of books published by the SSE Russia: Patrick Barwise
26 june, 2006
Meetings with the authors of books published by the SSE Russia: Lee Bolman
20 june, 2006
Meetings with the authors of books published by the SSE Russia: Gerard Tellis, Peter Golder
16 june, 2006
Diploma defense of Entrepreneurial Essentials and Living Company programmes
05 june, 2006
Seminar: the role of innovation in battle for the consumer. The importance of reputation in modern business, or why companies need social responsibility
25 may, 2006
The first seminar "About web sites and good web sites"
22 may, 2006
The corporate program of SSE Russia for TNK-BP company began
03 may, 2006
We started the Branding as Corporate Religion programme
01 may, 2006
The programme "Talent as a Tangible Asset of an Organization" began
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